Enterprise applications drive business transformation
- in the 2007 top 500 Chinese enterprises information
2007 speech at the annual top 500 Chinese enterprises information will be March 22 to 23 was held in Beijing. This the theme of : Rise of the Distinguished leaders, distinguished guests, as well as IT industry colleagues, Good morning!
First of all, on behalf of SAP Chinese companies in the past year, made in very large information 500 companies progress warm congratulations and thank the organizers of the General Assembly invited us to have the opportunity to share with you some of SAP's new ideas.
we said in the past 20 years, we have IT development Comparison of highly summarized as a graph so. So, from 1990 to 2000 years ago, the international advanced enterprises, in business to do business process reengineering, IT resource management aspects of doing business and the implementation of various enterprise applications . then the overall aim was to improve the overall efficiency of business operations.
Since 2000, we speak we see the world's most advanced enterprise, his trend is in the business we say, pursue business network transformation, Business Network Transformation. with the support of technology, IT developments, the gradual implementation of the enterprise service-oriented architecture. then the two together is to enable these enterprises to generate the competitive advantage of differentiation make your own business can quickly and effectively to continue to innovate and grow.
then, the business network transformation, not only within the enterprise to integrate well, but also, and business suppliers, customers, the formation of an efficient integrated business network. Well, it made for a number of new IT requirements. these new needs, including research based on core business and can respond quickly when I need different business models when it is not IT can quickly catch up. So, is also studying how the IT architecture design more reasonable, there is a very effective platform to further enhance the efficiency of IT investments.
then, the process from the IT perspective, it is large extent, we hear a lot through the SOA, called service-oriented architecture to achieve. then its purpose is to enable enterprises to very quickly and flexibly to business processes, to model the requirements for growth , into the IT implementation and support. through a standardized platform, the use of reusable modules that can improve the efficiency of IT.
SOA does not need to do our business, our CIO with the CEO, Board of Directors I want to say engage in an SOA project. very reasonable way is to combine many of the developmental needs of enterprise business needs, make a good entry point, cut from the strategic level, to do this is to lay a better basis for IT companies work. That which we give some examples, such enterprises are currently required to control costs, listed in compliance with Sarbanes-Oxley compliance requirements, or just do business restructuring, mergers, etc., or you have a customer relationship management, supplier management, supply chain requirements, or that you need innovation in business processes, you need to innovate in products, markets and channels you need to innovate. Well, these are good opportunities, so businesses can How do I look at things IT.
this place, we figured out the current international advanced enterprises, the whole point of how he cut and from these the proportion of cut. Of course, these items The ultimate goal is to bring the business is very clear, you can measure the business benefits. For example, how much of my income growth, industry growth my case, I shortened time to market much more.
So, SAP has done this a few things, its purpose is to help the CIO to provide an effective way to resolve this difficulty. with you a very brief introduction, SAP all ideas and all enterprise applications, is now fully SOA is built on the foundation. this work, we will probably start from 2003, selecting the right target, firm and thorough implementation of the SOA, the first of our own products, the implementation of a service-oriented architecture fundamental shift. from two terms, the technical aspects of a SOA, we have the underlying technology platform, the platform for all of our technology platform to build software, while it is a SOA infrastructure, but also a SOA development environment .
we do, is to all enterprise applications, such as customer relationship management, supplier management, supply chain management, product lifecycle management, etc., all the mainstream applications are above the absolute leader in the market applications, all based on the SOA, to do a rewrite with business services. So, our next-generation products, entirely by the business services to build one by one. So, now our customers if selected SAP's products, you not just use a suite of enterprise application software, but also have the right to use the thousands of SOA business services, and is pre-packaged.
then on top in this industry, we have according to the characteristics of enterprises, we formed a process platform for enterprise services. and then, through the enterprise service management, according to your enterprise business needs, on the basis of the SOA, according to your business processes, scheduling of these business services, quickly set up your own unique and your There are competing business models needed to meet the needs of the application. So, this is the benefits of SOA.
course, as this chart shows, we talk about CIO, SOA may have 4 levels of your great help directly. One is how companies across a variety of applications for m to get a unified cross-database and reliable information. One is how to put all the business processes, not only is the process of integration is good, but also with the most modern process management modeling tools, the processes and IT closer together. also includes how to optimize your IT, how to let your IT users to the most effective use of information technology products.
SAP All products are the idea of using SOA to achieve a real industry, a business process platform. then this from the bottom is an integrated platform for the formation of a collection of all kinds together, business process collected together, to provide an open environment our users, form a business process platform.
then in this basis, we are now is this whole system of products. In the bottom part of continuous innovation is our business suite for large enterprises, these packages based on the Netweaver, all the features of the upgrade, software upgrades are in the package above. Only SOA software industry can do this, so we have a software upgrade to enhance the package, and there are a lot of, The new enterprise application, we turn off the old applications to new applications added to the list. then your application to all industries can be achieved.
example, a large electric power industry, our customers, our business service upgrade enhanced package, which has created a specialized business intelligence services, meter reading, it can serve them. For example, outsourcing your business engage in the production process, it provides a lot of SAP, the ready-made business services.
while for small and medium enterprises, we have a product designed for SOA, called BusinessByDesign, the product launch last September, China launched market is our priority, we probably have more than 40 customers. This is a design based entirely on SOA , the full realization of the requirements of such a wide variety of SMEs hosted solution. But the most important thing is not the most important thing is we said above, the acceleration of innovation. We hope that our best customers, with our These basic materials, we provide a variety of tools and applications which provide a variety of services that can accelerate innovation themselves.
such integration partner ecosystem, all to investment, innovation, the value created by a company of any can not be done.
this place a very brief introduction to our SOA architecture. The bottom is achieved through a variety of service applications that the most important feature is a separate look at it is a business service modules, Our customers are very convenient conditions to use these. at the bottom of the enterprise services architecture is a low-level configuration of the structure, is handling services, event management, connectivity, integration, the original work done by the middleware, it do. then the above is a composite enterprise architecture development environment, there is to combine these business services, according to the process this information together, the interface together. Finally, at the top, through a variety of channels, interface, to provide that information to our customers.
and there's two parts, is very specific to achieve the two products, we are not talking about philosophy. then the above is a comprehensive integrated development of the NetWeaver Composition Enviroment CE 7.1, the following This is called process integration NetWeaver Process Integration PI 7.1, the two together, provide an ideal environment for developing applications.
through the SOA, we offer the most specific services, from the training proposal how training staff how to achieve technical framework, to a full range of tools and methods. preloaded in advance, including a set of good servers, DiscoverySever for Enterprise SOA, the server has a full range of SAP's SOA components, is directly bought a ready-made tool that allows developers to quickly experience the all the tools on how the SOA used. Then, there are enterprise SOA-based framework for the development of what, a full implementation of the method is what. In the afternoon we will have a colleague devoted to the implementation of SAP SOA approach. plus a wide range of products, service and support, this is the transformation of SAP are doing, not just the traditional sense of selling a package, but to provide a full range of, based on SOA framework for enterprise applications.
this, and I will give you an example, say power station base in Taiwan, TSMC, one of our major clients. He has more than 300 employees, a comprehensive set of tools to learn, and then prepared to develop the SOA. This is one example, that now some of the most advanced enterprise, from the middleware platform, from the full adoption of SOA architecture things we.
then in the country, about 10 relatively advanced Enterprise, ERP implemented in similar businesses, the best conditions are relatively enterprises are to cooperate with us in this regard, a number of exploration. So, the end of this year we will launch many of these business model.
This is our global scale, through the realization of SOA, the true realization of the enterprise using SOA-based enterprise services, can make a one for business process innovation to achieve a number of IT companies achieve results and his example. Today, because of time, I do not start speaking, then every one is a story, each can speak for 15 minutes, and his example of how the success.
Here, I summarize, from the perspective of SOA We have so many great features.
first one we can tell you immediately put into operation to provide a SOA, SAP, from our point of view, even if you do not do the things SOA, using the latest SAP software, the actual SOA on your course has already begun, because these products are based on SOA framework, these products give you a very accurate description of thousands of business services.
second point, we all based on 35 years experience of enterprise applications, industrial applications experience, as we provide an integrated platform for industrial applications into the B2B products. We all know that the petrochemical industry, whether it is in the petrochemical, oil, CNOOC in China, we are large customers. then worldwide, all of the petrochemical business, including its upstream and downstream value chain, 95% of the enterprises with the software, using a variety of business software, SAP's products are. So In this industry there, and our industry solutions, is basically the industry standard. So, we offer to everyone, that is, most integrated business process platform, this product.
third point, of course, the most important to the global system, which involves the independent software developers, including a variety of technical experts, business experts, we have a network of experts. then, and these partners and our customers together, we form real, and it is the theme of the General Assembly today, a fusion of innovative environment. Well, the ecological environment, in fact, our customers really enjoy the greatest things.
So, today, 15 minutes is very short time to tell you a bit SAP Netweaver technology platform to provide you, and then the business process platform for the industry, Business Process Platform, and enterprise-class SOA Enterprise SOA. eSOA Enterprise Services Architecture is a business model and content with the SOA, not words the SOA. so SAP's comprehensive SOA-based IT products and services, including development of enterprise applications software and SOA management tools.
We hope that SAP can be like the lead in China over the past decade to promote the ERP as the next decade to help Chinese enterprises to achieve business network transformation to help companies quickly innovation, rapid development, the ultimate aim is to help Chinese enterprises, the process of taking in information in the world's forefront in the development of business enterprises to become more international 500. Thank you!
(Sina transcript of the General Assembly live)
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